June 20, 2019
SemRush

Every business owner has to make certain decisions to maintain their business growth. These decisions must be based on data and facts, and not just theories and speculations. Today, there are various tools available on the internet, which allow a person to view numerous raw facts and make their decision depending upon it.

better link database 1024x768 1 - SEMrush: Providing A Finer, Bigger And Better Link Database

What is SEMrush?

SEMrush is a search engine marketing tool that allows you to gather all necessary information about your domain and your competitor’s as well. SEMrush can provide you a bunch of valuable information regarding backlinks, website traffic, social media, SEO, keywords, ad campaigns and much more. This will allow you to know the performance of your website as well as competitor website, which can further allow you to make the best decisions.

SEMrush allows e-commerce website owners and
entrepreneurs to understand how their competitors have crafted their marketing
opportunities. This makes way for the individual to implement the same
marketing opportunities for their business. By using the tool, you can save
yourself from committing mistakes and can learn directly from a competitor’s
success and benefit from it.

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Why SEMrush?

SEMrush employs a plethora of power tools to
help business owners in order to improve their marketing efforts. This includes
PPC, SEO, SERP, social media, backlinks, content marketing, keyword research
and implementation. All of this can allow you to truly understand the analytics
and data behind your site, and compare it to your competitors. This way, you
can improve your website by finding lacking parts and work on opportunities.

Who should use it?

SEMrush is not the ideal platform for a new
entrepreneur just starting up his or her business, it is for business owners
that want to grow their current business reach, get more results and boost
their overall traffic.

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SEMrush present themselves with a
comprehensive SEO tool kits, with a plethora of features. In a nutshell, it can
help you find out your competitors and the top competitors in your own niche.
Point out the most valuable keywords your competitors rank for. Learn from
where your competitors get their backlinks. Track the keywords and monitor
their ranking position, and inform exactly what keyword you can use for your
pages, blogs posts and products.

SEMrush can be the ideal marketing tool for
business owner that want to uplift their business to new heights and wish to
take their research capabilities to the next level. Not only will you be able
to track data better, you will be able to make reports, analyse and implement
suggestions that can provide a great boost to your business.

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It is essentially for people who are ready
to do the research work for the betterment of their business and want to take
quick action to improve their website.

Important of Link Building

Search engine optimization can be rather
tricky, especially with all its complex intertwined moving parts. In order to
grab the top ranking, you have to rigorously perform steps both off-site and
on-site.

Link building is one of the major aspects of
SEO, which truly allows you to maintain your ‘authority’ in eyes of the search
engines. A good link building profile is often praised and preferred by search
engines, and can allow you to rise to the top of SERPs for your targeted
keywords.

Linking building is a slow and ongoing
process. The top websites have thousands and even millions of backlinks.
Tracking the links which are pointing towards your domain is extremely
important. While good quality incoming links are essential, bad quality
incoming links can often damage your website reputation and can potentially
lead to your site being termed as a spammy website.

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By tracking all incoming links, you can
differentiate between the good quality links from the bad quality links. You
can then either contact the website owner to remove those links or disown them
through Google’s own disowning tool. This will allow you to save yourself from
having a damaged link profile and potentially getting penalized.

A Major Overhaul in the Backlinks Analytics Tool

Recently, SEMrush has done a major
improvement in by updating the quality of their backlink data. Backlinks
Analytics is one of the many tools offered by SEMrush that allows the user to
put in a URL and scan all its backlinks and related information. The data
gathered is from a huge backlink database. And as mentioned by SEMrush, they
have done a complete overhaul of their data-gathering process and made way for
major improvements in this database.

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As claimed by the company itself, a number
of things from crawlers to storage has significantly improved. Short
information on these are as below:

Crawler: In order to remove all
boundaries and drawbacks present due to the existing architecture, SEMrush has
actually rewritten their crawler from scratch. This has present an entirely new
approach for the data gathering process, paving path for even more data!

Crawling queue: The crawling queue has also
improved. With the new crawler in place and gathering more data than ever, the
current crawling queue was not appropriate to handle this amount of data. The
first methodology, which was to increase the hardware capability was not
sufficient anymore. Due to this, a more efficient crawling queue was created.

Seeding: SEMrush has provided the
crawler with a great initial seeding by queuing up all the top 100 URLs for 450
million keywords from Google results. This ensures that the database created is
relevant from ground up.

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Storage: The storage capability has also
increased to accommodate the increase amount of data. In fact, the company
claims that they have quadruple their previous server size.

What all of this essentially means is
SEMrush has improved their weakest feature and completely overhauled its
capabilities. With the new and bigger database, it has become more relevant and
can provide more accurate information in terms of backlinks. Moreover, as
mentioned by SEMrush, people have already witnessed results to be more
accurate, with even more quality backlinks being tracked by the tool.

SEMrush provides their complete SEO set of tools starting at $99 a month, with a 7-day money back guarantee.

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