During the last few years, TikTok became a massive success by increasing its popularity and application usage. In April 2020, TikTok managed to reach two billion downloads globally. Apart from these marketing methods, you can also spend a few on TikTok advertising to furthermore enhance your brand’s impact on the app’s followers. With these app’s immense visibility, TikTok ads can be a great addition to your social media advertising method. However, TikTok advertising is not the same as advertising on other social media platforms. This article will give a complete overview of how to perform ads on the platform and what types of ads you can apply.
TikTok Ads & Their Types
Do you want to advertise your business on TikTok for more visibility? If so, you can start to use smm panel usa as it increases the chance of making the profile engage among the real followers where your profile grows organically. TikTok offers you several options to advertise on the platform. Thus, you can select the most effective in reaching your prospective audience and getting your message over. There are several types of TikTok ads where you can run on the platform:
1. Brand Takeover
This ad lets you signify the conversation as your message takes over the complete screen for a few seconds. It changes into in-feed video ads.
2. Branded AR Content
This type of TikTok ads displays branded stickers, lenses, and other types of AR content. Thus TikTok users can use this AR feature on the video content.
3. In-Feed Video Ad
These are the ads that show among the native news feed of the TikTok users For You page feed.
4. Hashtag Challenge
This type of TikTok ads pops up on the Discovery page of the app that can motivate the user’s participation.
5. Sponsored Influencer Content
On these TikTok ads, you can receive your message over the sponsored content from the influential TikTok users.
Purpose Of TikTok Advertising
TikTok is a huge work among Gen Z, but much older users have begun kicking onto the platform in 2020. A recent report says that in the first quarter of 2020, 24 to 34 years olds on the social media platform increased from 22.4% to 27.4%. Simultaneously, the 35 to 44 years old audience demographic rose from 13.9% to 17.1%. With a much broader range of ages represented on the platform, it is the best choice that your prospective audience stays on the social media platform.
Do you want to promote your TikTok brands on the platform to gain more views? If so, Famouspanel is the best choice that makes your brand stand out among the audiences and also goes viral among your competitors. The content on TikTok consists of 15 to 60 seconds videos, where this format means that ad spots are at the higher range as they are not possibly losing on the social media algorithms among the other competing ads. TikTok has a simple-to-use self-service advertising platform that makes it simple to create an engaging ad campaign. Let us consider some of the vital advantages of TikTok advertising:
- It effectively improves reach and engagement.
- It shortly targets your target audience.
- Precise measurement and trusted data style.
Best Examples Of TikTok Advertising
Apart from studying the basics, it is simply essential to look at Famouspanel to elevate the business profile on TikTok. Moreover, do you want to know how distinct brands are working with TikTok ads? If so, here we will offer you a few ideas on customized TikTok ad campaigns with the best examples. Look at these examples of brands that initiated excellent advertising campaigns on TikTok:
1. NFL
In 2019, the NFL initiated AR branded stickers on TikTok attributing players like Mark Ingram, Rob Gronkowski, and Travis Kelce. Using these TikTok AR stickers makes an ideal method to produce a buzzing over your brand or event as it motivates user engagement.
2. Chipotle
Chipotle has been influencing the TikTok platform with enjoyable and creative video content. It also attracts their influencer advertising campaign to advertise their annual Boorito offer for Halloween. The brand staged in top influencers known for their creativity, such as Brittany Broski and Zach King.
3. Kroger
Kroger was one of the first companies to check out TikTok’s Hashtag challenge Plus option. It permitted TikTok users to shop straightly on the platform for Kroger products tagged with the campaign hashtags. It motivated user participation and brand visibility and developed user experience by offering a smooth shopping functionality.
Conclusion
TikTok advertising is unique from the other social media platforms where you are advertising. But once you can know the essentials, it can bring out exciting outcomes for your business profile. Put direct and simple front and center where you can quickly get your message over the platforms wide-ranging and fast-moving followers.
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